In today’s competitive job market attracting and retaining top talent is more challenging than ever. As companies compete for the best professional in their industry the concept of employer branding has emerged as a crucial strategy. Employer branding goes way beyond marketing a company’s products or services; It is also about shaping and promoting the company as an attractive place to work. Essentially it is the company’s reputation as an employer.  

 

Let’s explore the importance of employer branding and how it plays a crucial role in securing and retaining top talent. 

 

 

 

Generation C, also known as the Connected Generation, refer to the group of people who have grown up with technology and are always connected to it. 

 

 

 

Employer branding is the process of managing and influencing your reputation as an employer. 

 

It encompasses everything you do to position your organisation as an employer of choice and relates to your Employer Value Proposition – Why would candidates choose to work for your company? 

 

60% of UK companies use an assessment centre process as part of their recruitment. It gives you a more objective view of candidates and can include more work-based assessments to give a better indication as to which candidate will be the best for the role. Assessment centres are accepted as being fairer than a standard interview process as more information is collected on each candidate. 

 

If you are using assessment centres, how can you use them to convey your values and the culture of the company to effectively sell your job opportunity over other roles that they may be applying for?