In today’s competitive job market attracting and retaining top talent is more challenging than ever. As companies compete for the best professional in their industry the concept of employer branding has emerged as a crucial strategy. Employer branding goes way beyond marketing a company’s products or services; It is also about shaping and promoting the company as an attractive place to work. Essentially it is the company’s reputation as an employer.  

 

Let’s explore the importance of employer branding and how it plays a crucial role in securing and retaining top talent. 

 

The culture of any organisation has a direct impact on commercial performance. Big statement…but there is a wealth of data to show that great employee engagement, creating a cohesive, positive and empowered team is the key driver to improving that performance and helps to reduce absenteeism, attrition, improve presenteeism, productivity and customer satisfaction. 

 

 

In reality, nothing…it’s the collective team including senior and other managers throughout the business that create the culture – so gauging what they think and how they feel is the first step to understanding your business culture