Blog 

Posts tagged “Candidate engagement”

Recent data shows that 33% of the workforce leave their job before they have crossed the half-year mark. Whilst this can be an opportunity to capture key talent in the marketplace it is also a challenge for employers who want to retain their existing workforce. Retention starts at day 1 of the onboarding process (if not before), so how can you maximise your recruitment investment, reduce the impact of staff turnover and benefit from the existing talent that ultimately owns your customer experience CX? 
 
Our guest blog by Charlotte Green, Founder at Specific Learning & Coaching Ltd, a specialist learning agency that use The Specific Method, which is a blend of insight, training, coaching and mentoring to develop leaders explains what you can do to improve your retention levels and become known as a ‘great place to work’ through implementing a successful employee onboarding process. 
 
Make sure you effectively introduce new employees to the Company Purpose, Mission, Vision and Values 
 
Implementing standardised operational checklists and templated documents as simple as it sounds, enables key people to follow a process through the cross-functional areas of your business and offers important support and a step-by-step approach that is clear and easy to understand. Imagine the overload of information within the 3 6 and 12 week period. 
In the current market, Candidates are King. They have the choice of positions and as an employer, you need to woo them. In the past recruitment has been very much a formal structured process, often without character and personality. 
 
60% of UK companies use an assessment centre process as part of their recruitment. It gives you a more objective view of candidates and can include more work-based assessments to give a better indication as to which candidate will be the best for the role. Assessment centres are accepted as being fairer than a standard interview process as more information is collected on each candidate. 
 
If you are using assessment centres, how can you use them to convey your values and the culture of the company to effectively sell your job opportunity over other roles that they may be applying for? 
 
 
Being at the forefront of recruitment and active in the current market we are seeing some interesting and surprising candidate behaviours. None more so than the activity that we are seeing from candidates en masse currently. 
For many, it will seem surprising that rather than seeing a large active candidate pool, it is the opposite. Applications per job are down and the number of quality candidates is also lower than expected. So, if you are recruiting – what can you expect to see? 
 
1. Indecisive candidates 
Quality candidates will be holding job offers from more than one employer, and in a change to previous behaviours, more candidates are accepting more than one offer and then taking time over their decision as to which one they will finally take. To help them decide to take your role, make sure that you are keeping close to them and helping them with any outstanding questions that they need answering to help them with the decision-making process. It’s not about rubbishing any other offers they may have but about showing them how you will support them and offer them stability as they are forming their first impressions – values that have come to the forefront for many candidates during this time. 
 
 
As we are moving away from lockdown and through the pandemic, we are aware that the number of jobs is increasing, but surprisingly the number of candidates is not. If you find that you are recruiting now, what can you do to ensure that your preferred candidate takes your role? 
1. Increase your candidate engagement 
Over the last 18 months, there have been some significant shifts in recruitment to manage the need for new staff. We are all aware that recruitment has become even more remote with interviews being carried out remotely either using TEAMs, Zoom or specialist recruitment platforms. However, this can lead to your candidates being less engaged with your processes and therefore your company, which can lead to rejections by candidates at the offer stage. If you are running full remote recruitment processes make sure that you offer the opportunity for candidates to engage differently. Maybe send them a pack pre virtual meeting containing a coffee or tea bag and a biscuit or cake so that after the formal interview you can invite them for a quick coffee to answer any questions that the process may have thrown up for them? Give them your mobile so that if anything comes up during the process, they can speak to you directly rather than having to go through the recruitment agency. If you build these relationships now you will be more successful in attracting and offering to the right candidates for your business. 
 
 

Tags

Our site uses cookies. For more information, see our cookie policy. Accept cookies and close
Reject cookies Manage settings