In today’s competitive job market attracting and retaining top talent is more challenging than ever. As companies compete for the best professional in their industry the concept of employer branding has emerged as a crucial strategy. Employer branding goes way beyond marketing a company’s products or services; It is also about shaping and promoting the company as an attractive place to work. Essentially it is the company’s reputation as an employer.  

 

Let’s explore the importance of employer branding and how it plays a crucial role in securing and retaining top talent. 

 

 

Click on this text to editManaging expenses during the recruitment process is a crucial concern for SMEs. Thus, acquiring valuable advice on salary negotiation that doesn't strain your budget is essential. To begin, let's explore the key factors that drive candidates to seek new employment opportunities. it. 

 

 

 

 

2022 saw a lack of suitable candidates applying for each role and on top of this the withdrawal rate was higher than ever before for a lot of roles being recruited for. How do you deal with this whilst recruiting? 

 

 

 

In the 2nd half of 2022 growth in average pay was 6.2% (4.3% excluding bonuses) and with the rise in inflation over 10% - candidates are looking for pay rises of at least this. Here is how, as a hiring manager, you can work with this during your recruitment process: 

 

For many, it will seem surprising that rather than seeing a large active candidate pool, it is the opposite. Applications per job are down and the number of quality candidates is also lower than expected. So, if you are recruiting – what can you expect to see? 

 

Quality candidates will be holding job offers from more than one employer, and in a change to previous behaviours, more candidates are accepting more than one offer and then taking time over their decision as to which one they will finally take. To help them decide to take your role, make sure that you are keeping close to them and helping them with any outstanding questions that they need answering to help them with the decision-making process. It’s not about rubbishing any other offers they may have but about showing them how you will support them and offer them stability as they are forming their first impressions – values that have come to the forefront for many candidates during this time.